Services
Laying the groundwork for a more conscious, farm-to-table food culture in the UAE.
Our humble contribution towards changing UAE's skyline forever.
Our hand in curating culture—shaping fashion experiences, sustainability programming, and large-scale shows in Dubai.
Channelling UK subculture into elevated, lived-in daily wear.
Reintroducing authentic Ayurveda through a modern, premium, East-meets-West lens.
Giving form and voice to a Mumbai based yogshala grounded in Indian tradition.
We helped turn conscious consumption into a shared, cultural experience with a multi-floor, plant-based takeover at Soho House Mumbai.
We positioned land as living art shaping a philosophy of space, stewardship, and experience.
Waad is a women-focused investing initiative founded by Dr. Aliya Nur Babul, created to make wealth-building more approachable, inclusive, and accessible for women.