Overview

A cultural platform reimagining conscious consumption through immersive, plant-forward experiences.

The Challenge

Transform Soho House Mumbai into a fully immersive, multi-floor plant-based takeover—balancing members-only programming with public access, without fragmenting the experience.

Our Approach

We structured the PLAN8T Forward Weekend as a three-day cultural programme rather than a single event.

From plant-based perfumery and wine pairings to sustainability talks and zero-waste workshops for children, each experience was curated for participation—not passive consumption.

We consulted on onboarding planet-forward brands, pop-up placements, gifting partnerships, and seamless multi-floor experiential flow.

Outcome

• A complete plant-based Soho House takeover.
• Sold-out workshops and high engagement.
• A compelling demonstration that sustainability can be immersive, aspirational, and culturally relevant.